Do you find it hard to control impulse shopping?
We’ve all been prey to impulsive shopping at one time or another. You find yourself at the checkout reaching for that special offer candy bar. You had no intention of buying chocolate but you can’t miss out on such a good offer.
So what if you’re on a diet! Anyway, you can always start again tomorrow! After all, you deserve a treat after all that shopping!
Small items bought at a supermarket checkout won’t make much difference to your bank balance. Alarm bells should start to ring though if impulse buying becomes an everyday event, especially if they’re high priced. Buying expensive items when you don’t need them soon becomes a habit.
Advertising tricks to make you reach for your credit card
An item catches your eye in a store. You don’t need it yet you feel an overwhelming urge to make that purchase. It’s the latest must-have kitchen gadget and the special offer expires in 3 hours!! There are only 2 left!! You can’t possibly leave without it!!
2 weeks later you end up with yet another unwanted gadget stuck at the back of your kitchen drawer! Chances are that if you don’t need an item you’ll never use it anyway.
Scarcity is a common tactic used by advertisers to make you buy. It prays on your emotions creating a feeling of panic.
If you were to walk away and ask yourself could you survive if they sold out, you’d be surprised by your answer. Not only will you live happily without it but you’ll see the same item for sale at an even lower price!
Do you have an impulse shopping personality?
If you’ve always found it hard to resist buying on impulse could it be down to your personality? It’s quite possible, especially if you’re very image conscious.
If you’d hate to be seen wearing last years fashion, or conscious of the make of car you drive then you may be someone who cares deeply about how others see you.
You couldn’t be seen wearing anything unless it’s a bargain with the latest brand name. And you’d hate to be seen driving around in a sedate family saloon, even if it meant putting car payments on your already stretched credit card. You just can’t resist that shiny red sports car in the showroom window! And it’s such a bargain!
You somehow feel people are judging you if you don’t keep up with the latest trends. Often this can be down to feelings of insecurity or lack of self-belief. However, it can also just simply be that you love shopping. You get pleasure out of finding a bargain.
When you make a purchase in a sale and grab a bargain you get a rush of adrenaline. The same goes for any impulsive buy. It’s a quick fix and just like a drug addict, the high is short lived.
Soon after your purchase and feelings of excitement have worn off you go off in search of your next fix. Unfortunately, this can have disastrous consequences on your credit card.
Debt has a habit of mounting up very fast and soon you find it hard to make even the minimum payments. Yet, still you can’t stop yourself making the next impulsive buy.
Forming an emotional attachment to something before you’ve even bought it is quite common. This is why advertisers find it to so easy to sell to us.
Maybe you see a product advertised on tv a few times. You somehow connect with it, and the next time you’re in a store and see it for sale you just have to buy it! It wasn’t on your shopping list but you felt compelled to get it.
Finding emotional triggers that cause impulse shopping
Often when you get upset or feel stressed you compensate by indulging in something that makes you feel better. This could be alcohol or food related. However, it can also be impulse shopping.
The worse you feel, the more you want to treat yourself. While you’ll feel comforted in the short term it won’t address the problem and you’ll soon be looking for your next shopping fix,
Next time you want to make an impulsive buy, stop and take a deep breath. Walk away and give yourself chance to think. It’s all too easy to get caught up in the hype of a sale.
Ask yourself why you need this product and note how you’re feeling at the time. Do you feel sad or stressed?
If a pattern emerges then you know your emotional trigger. Once you begin to understand what’s making you spend impulsively you can take action and deal with it.
Depression compulsive spending
Depression is a common cause of impulse buying behavior. If you’re an unmarried female you’re more likely to have impulsive spending habits. Feeling depressed especially if you’re on your own can make you feel worthless. Spending impulsively relieves that negative feeling for a short while.
As I previously mentioned, it never lasts long. To make matters worse you may even hate yourself for overspending, creating more negativity.
To address the issue you have to treat the depression. Depending how bad you’re suffering you may need counselling or medication. If you just get bad days then you can try overcoming depression with positive thinking.
Using nlp hypnotherapy to stop impulsive spending
Nlp therapy helps you relax and revisit negative situations in a calm and relaxed way. This can be highly beneficial if you’re prone to addictive behavior. You get to experience emotions and feelings without physically being there. You’ll find nlp practitioners in your area by simply looking on Google. Always check their credentials first and find testimonials from happy patients.
Practicing mindfulness to curb impulsive shopping
Mindfulness is the art of focusing on the present moment. It stops you worrying about the past or future. It can also be used to curb impulsive shopping.
Before you go shopping make a list of exactly what you need. As you’re browsing the aisles focus only on your list. Be mindful of things that catch your eye. If this happens just gently re-focus back to your shopping list.
If you get drawn to a bargain you really can’t resist just remind yourself of your credit card balance! Impulsive spenders rarely give a second thought to credit.
If you can get into the habit of doing just that one thing you’ll start to see a shift in your spending behavior. I’m always telling people not to focus on debt as it creates more debt. But, if you’re an impulsive shopper it can help curb spending.
So you see you can control impulse shopping by following a few simple techniques. You don’t need to wait until you’re in financial meltdown before taking action!
If you still can’t control your spending leave your credit cards at home. If you’re shopping online put your cards out of view. Put them somewhere hard to reach making it less likely you’ll impulse buy. If I’m sitting comfortably on the sofa with the cat I’m less likely to get up and search for credit cards!
Wishing you health and happiness